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Plush dolls have now become the new top stream in the toy world! Or is it the next ten billion dollar track?
▌How hot is the furry ‘little guy’?In recent years, the plush doll market can be described as a pop-up frequently, from strawberry bears to star Dailu, from Sanrio to Ling Na Beier, as well as the new net red lively aubergine, although the brand is different, the shape is different, but the young consumers are willing to pay for it, and even in order to buy dolls, there have been thousands of people in the subzero temperature of the cold winter queuing all night. Therefore, it has been said that plush toys have become the contemporary young people's ‘spiritual sugar’.Of course, in the plush doll consumer army, in addition to college students, there is also a part of the crowd is a mother. Li Xiaoxia is one of them. Initial contact with these products or when she was pregnant, she was preparing toys for the baby, was attracted by the cute Bonnie Bunny, and since then the enthusiasm to buy it was uncontrollable. Today, she has collected more than ten brands of plush toys. And these toys are cleverly distributed in all corners of the home: small and delicate vegetables, fruits and dessert toys are neatly placed in the living room display cabinet, and the adorable Lina Belle dolls are placed in the bedside ......On online platforms, the topic of plush toys is also widely spread. In social media such as Xiaohongshu and Jieyin, there are countless topics related to plush dolls, of which the number of views and playbacks of a certain brand alone is as high as 570 million and 660 million respectively. In addition, fans of plush dolls also ‘secondary creation’ of these dolls, making them into a variety of emoticons to use.from xiaohongshuStreaming Toy Prices SkyrocketThere is no doubt that plush dolls have now become the top stream in the toy world. Of course, being top of the line, their selling price is extraordinary. Unlike non-branded plush dolls on the market, these branded dolls are no longer sold for a few dollars or tens of dollars. Browsing Taobao shops you can find that most of the branded dolls are now priced between 119 and 1,699 yuan. For example, the smallest size of the classic Bonnie Bunny 13 cm, priced at 99 yuan; the largest size of 108 cm, priced at 1699 yuan. In addition to size, model, colour and other factors will also affect the doll pricing, and the price difference can reach 20 to 40 yuan.Taking the newly purchased plush dolls, Li Xiaoxiao frankly: ‘These dolls are not cheap, if the second-hand platform to find, almost all of the price increase in the purchase.’ She introduced a 6cm gift box shape plush toy price tag up to 129 yuan, and this is only an entry-level product in the brand dolls. Previously, the official price of 219 yuan Ling Na Beier plush doll was snapped up as soon as it came out, and she purchased it on Idle Fish at a cost of 400 yuan, with the highest selling price on the same platform at the same time of nearly 800 yuan. She was surrounded by several plush dolls ‘enthusiasts’, some time ago in order to get together a series of out-of-print dolls, in the second-hand platform to three times the price of the dolls bought the desired.Perhaps by the market demand, in addition to the second-hand platform price increases, the brand plush dolls official sales platform has also quietly increased prices. Li Xiaoxia turned out their own purchase records introduced, in 2017, she had 950 yuan price in the overseas flagship shop purchased a 67 cm beige Bonnie rabbit, last year, during the brand promotion season, she intends to buy the same product again, found that even if the use of various types of concessions still need to pay 1024 yuan, this year, the product has been in a state of shortage. Not coincidentally, the reporter found that before a 51 cm doll only 447 yuan, now has risen to 619 yuan. Some netizens said, three years ago to 160 yuan to buy the brand plush doll, now has appreciated to 1299 yuan.Aiming at small dolls to develop a big industryIn the face of value-added so fast plush dolls, many people predict: ‘the next ten billion trend track or will appear.’ Yangzhou, with the title of ‘China's plush toy gift capital’, how to grasp this opportunity?Some experts give advice: ‘to aim at small dolls to develop a large industry, must be from the processing to do brand, do standards change.’ In their view, the industry to go far, the brand is the core competitiveness. Yangzhou plush toy industry started in the 1950s, its plush toy exports accounted for the highest share of 95% of the country, and now has become a relatively complete industrial chain of long plush toy manufacturing industry base. Although and many traditional industries, the industry is also facing a gradual shrinkage of market share, the competition between local enterprises is becoming increasingly hot situation, but for the current situation, the enterprises have combined with the current industrial demand for continuous transformation and upgrading. At the same time, Yangzhou has a national toy testing centre, there are 2578 plush toy-related enterprises, covering production, design, e-commerce sales and other industry chain, Yangzhou has the strength and ability to achieve industrial breakthrough.‘The transformation process is not easy, but there is no need to be pessimistic, just to live in a different way by taking the road of branding, culture and creativity.’ In the view of some experts, the current development of plush doll industry needs to focus on the creation of IP, can be a very high visibility of the international classic IP, can also be widely spread on social networks, ‘Netflix’ IP, only in the creative aspects of the continuous input, to capture young people's curiosity, stress reduction and other psychological needs, play breakthroughs! To break the limitations of the traditional image, so that plush toy products closer to daily life, touching the young people's desire for a better life psychology, can resonate with consumers.The reporter learnt that, aiming at the plush doll industry, Yangzhou, many e-commerce is through short videos, live and other interaction with netizens, to create a ‘fan co-creation mechanism’, so that the netizen's suggestions become a source of creativity. At present, many enterprises are entering the e-commerce platform, around the harmonic terrier and other IP content to create products, emerged from the YouQiYouPin, Aiside and other businesses. Yangzhou plush dolls are from ‘manufacturing’ to ‘create’ step forward.Declaration: This article comes from the Jiangsu Economic Daily.If copyright issues are involved, please contact us to delete.
antway
1 months ago
4
Pulp prices continue to rise cultural paper enterprises are expected to achieve profit expansion
On the news, pulp prices continue to rise. Since entering May, pulp prices continue to maintain the momentum of growth. According to business statistics, as of May 8, the domestic pulp spot price of 6,430 yuan / tonne, up 30 yuan per tonne from April 30, compared with the beginning of 2024 has risen nearly 10%. Since the beginning of this year, including Nine Dragons Paper, including many domestic paper enterprises have issued price increases. Agencies previously pointed out that with the traditional peak season approaching from March to May, paper prices ushered in the opportunity to raise.Agencies pointed out that since March, the global pulp supply disturbances are frequent, is expected in the second quarter of the global pulp supply-demand mismatch is more prominent, coupled with the whole industry chain pulp stocks are in the low level, the second quarter pulp prices are expected to maintain a strong trend. Bulk paper, currently in the traditional peak season of cultural paper, pulp prices, if the continuation of the strong trend, cultural paper prices are expected to achieve the cost of conduction, from the supply of pulp accounted for a higher proportion of cultural paper industry leaders are expected to benefit from this round of paper prices, profit expansion.
antway
2 months ago
8
More and more confident Chenghai toys: unafraid of copying, welcome to take photos!
In the pavilion of the 135th Canton Fair Hua Xing Technology Development Co., Ltd, Russian buyer Alexander Gudkov looked at it for a long time and carefully asked whether the exhibits could be photographed. After getting the affirmative reply, he hurriedly took out his mobile phone and took a careful picture of his favourite products.Buyers shop for products at the booth of Hua Xing Science and Technology Development Co Ltd (pictured on May 3) on the site of the third phase of the 135th Canton Fair. By Hong Zehua, Xinhua News AgencyFor the lower threshold of the toy business, flower pattern, style design is the core competitiveness of enterprises, but also easy to be copied and imitated. In the past to participate in various types of exhibitions, toy enterprise staff have to be posted in the booth "Do not take pictures" logo, but also always keep an eye on the exhibits, to guard against creative inspiration by the exhibition visitors "steal".Nowadays, generous display, allowing photography has become the norm for toy companies exhibiting at the Canton Fair. In the booth of Shantou Xinbida Early Learning Technology Co., Ltd, a castle made of magnetic pieces attracted many passing exhibitors to stop and take photos.Wang Keyfeng, director and general manager of the company, stood aside and introduced with a smile. "Our products have registered patents in the world's major markets, and the quality is excellent, but also continue to invest in research and development to launch new products. Relying on Guangdong's complete industrial chain, we can make cost-effective toy products, so we are neither worried about imitations nor plagiarism, so feel free to take photos." Wang Jianfeng said.Starlight Interactive Entertainment Co Ltd, which has participated in the Canton Fair for more than 20 years, takes licensed products as its core exhibits. "Relying on the high simulation, high quality and competitive prices of our products, we have built a good brand image in the international market. Most customers who focus on car toys have heard of Starlight's brand and are willing to negotiate further." Lin Meier, deputy director of Starlight's international business department, said more than 400 of the company's products have been sold to more than 120 countries and regions.Purchasers communicate with staff members of Starlight Interactive Entertainment Co. on the site of the third phase of the 135th Canton Fair (photo taken on 2 May). By Hong Zehua, Xinhua News AgencyBritish buyer Bradley Anden is an old friend of Xinghui, all kinds of authorised remote control cars have been the focus of his purchases. When he came to the Canton Fair this year, the recently launched building block assembled RC car mould from Starlight attracted his attention. "This product is very novel, I have not seen elsewhere, I hope to get a deeper understanding, and then in a few markets to start testing the water." Anden said.Guangdong Xinyu Technology Co., Ltd. placed several chicly shaped block RC cars in the most prominent position at the entrance of the booth. Customers were able to experience the product features on-site while shopping for the products and obtain product information by taking photos and scanning codes.Purchasers buy and experience block remote-controlled car products at the booth of Guangdong Xinyu Technology Co. on the site of the third phase of the 135th Canton Fair (photo taken on 2 May). Xinhua News Agency reporter Hong Zehua took the photo"The products are patented and quality is guaranteed, so we have the confidence that we are not afraid of taking photos or making copies." Chen Liang, chairman of Xinyu, said, "We have hired long-term cooperation designers in more than 10 countries and regions, such as Italy, Russia, France, etc., to design products to meet local market demand according to the habits and preferences of local customers."Xinyu welcomed an old friend - Mexican buyer Hector Alonso at the Canton Fair site. This exhibition, Alonso fancy ten kinds of products, ready to recommend to Turkey, Mexico, the Philippines, Japan and the Middle East customers in many countries."I have been engaged in the toy industry for more than 20 years. From my observation, customers from Middle Eastern countries pursue novelty and uniqueness, and like new products and designs. Japanese customers, on the other hand, pay more attention to the educational significance of toys and are willing to buy educational products." Alonso said, "No matter how diversified the demand is, we can always find products that meet the requirements at Canton Fair, and in recent years, the quality of the products is better and more cost-effective, which has a strong competitive advantage in the world."Zhang Yuwei, manager of international trade department of Hua Xing Company, said, exhibiting in Canton Fair this year, he felt that the demand of buyers is more precise, and the company relies on the complete supply chain, strong manufacturing capacity and rich design experience to launch different grades of products adapted to different markets."As China's toy industry continues to make a name for itself globally, the different needs of different customers are posing more challenges to us. Our toy enterprises have been innovating, researching and developing, relying on patented technology and excellent quality to strive for greater market opportunities." Zhang Yuwei said.Source: Xinhua News AgencyDeclaration: This article comes from the Ningbo stationery industry Association.If copyright issues are involved, please contact us to delete.
antway
2 months ago
8
U.S. Issues Toy Safety Alert: Beware of Big Risks from Small Parts
The U.S. Consumer Product Safety Commission (CPSC) released the ‘2022 Annual Toy-Related Deaths and Injuries Report,’ which shows that there were 145,500 hospital emergency department (ED) injuries in 2022, and 11 toy-related deaths of children 14 years old and younger, of which five deaths were caused by small parts safety issues in the product. The U.S. Consumer Product Safety Commission has issued a special alert that will be combined with special regulatory actions to guide consumers in reducing the risk of small parts safety in toys.
antway
2 months ago
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School&office life China:Shredder Industry Status and Future Development Trend Analysis 2024
The paper shredder industry is an industrial field that focuses on manufacturing and selling paper shredders. With the advent of the information age, the use of paper documents is gradually being replaced by electronic documents, however, the paper shredder industry still maintains a strong market demand as paper shredders play a vital role in protecting information security and preventing leakage of secrets.
antway
3 months ago
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Industry Hotspot | Jingdong 2024 New Year's Consumption Observations, Museum Year of the Dragon Cultural and Creative Sales Shine, Stationery New Releases...
Industry Hotspot | Jingdong 2024 New Year's Consumption Observations, Museum Year of the Dragon Cultural and Creative Sales Shine, Stationery New Releases...
antway
4 months ago
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Countdown 27 days 丨1610 exhibitors list preview!
According to the distribution of the exhibition hall, the organizer has finished organizing the exhibitors of 2024 Ningbo Stationery Fair for inspection, which is convenient for you to lock the preferred exhibitors in advance!
antway
4 months ago
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Important Notice | The annual evaluation of scientific and technological excellence in the sports and cultural products industry is being launched!
In order to implement the National Quality Development Program, improve the core competitiveness of enterprises in the stationery and sporting products industry, guide enterprises to strengthen scientific and technological innovation, support the research and development and application and promotion of innovative technologies, in accordance with the Ministry of Science and Technology, "Social Forces to set up scientific and technological awards Management Measures," the relevant requirements of the 2024 China Stationery and Sporting Products Industry, scientific and technological progress in the evaluation of the excellent results of the declaration of activities will be initiated in this month!
antway
5 months ago
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Ningbo Stationery Industry Association brand guidance service station 7 enterprises won the 2023 "Zhejiang Export Famous Brand"
On January 25, Zhejiang Provincial Department of Commerce issued the Notice on the Announcement of the 2023 "Zhejiang Export Famous Brand" List (Zhejiang Business Fa (2024) No. 6), Ningbo Stationery Industry Association Sana, Meibo, Kangda, Guangbo, Beifa, Deli and Xingwei and other 7 member enterprises were awarded the 2023 "Zhejiang Export Famous Brand".
antway
5 months ago Industry trends
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Downstream demand has increased, and cultural paper has continued to raise prices
Recently, the cultural paper market ushered in the first price increase in 2024.
antway
5 months ago Industry trends
8
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