Recently, the signing ceremony for major projects of Wenzhou, Zhejiang Province in the second quarter of 2026 was held. During the special session featuring landmark projects of cultural "new trio", two artificial intelligence projects settled in Wenzhou International Cloud Software Valley in Longwan District, filling key gaps along the digital cultural and creative industrial chain.As a pivotal hub for Wenzhou’s digital industry, Longwan has steadily consolidated its AI computing infrastructure, fostered local cultural and creative market players, and built a full-spectrum industrial cluster covering the entire chain of content creation and distribution. The two newly inked projects focus on two niche tracks: AI-powered cultural products going global and open-source AI game development. They will drive the local application of artificial intelligence from initial rollout toward efficient, practical iteration and upgrading.Scene of the signing ceremony for landmark projects of Wenzhou’s cultural "new trio".Photo by Liu WeiThe China (Wenzhou) AI Creative Trade Port is designed to build an all-in-one AI creation platform that delivers AI-assisted creation across the whole workflow, including script generation, video production, multilingual dubbing and subtitle translation. Meanwhile, a digital content asset trading platform will be established to provide end-to-end services: rights confirmation, copyright protection, global distribution, compliance-enabled overseas expansion, and monetization via transactions.The project landing stems from Longwan’s solid foundation in the cultural and creative sector. Relying on the Southern Zhejiang Base for AI Content Creation and Communication, the district now hosts 9 enterprises above designated size engaged in the cultural "new trio", with total revenue reaching nearly 2 billion yuan. "An industrial chain spanning content production to overseas communication is rapidly taking shape in Longwan. The launch of the Creative Trade Port precisely plugs the critical link of global distribution and commercial monetization," an official from Longwan District noted.The second signed initiative is the Open-Source AI Game Creation & Digital Content Industry Platform. It plans to develop DSGO, an open-source collaborative platform for AI game development and content distribution. Supporting facilities encompass three centers: R&D for the DoraSSR open-source game engine, AI model and computing power scheduling, and digital game content production and operation. Two supporting systems will also be constructed: an ecosystem for developers and creators, alongside a framework for AI game content safety and copyright management. The project lead is a post-2000 entrepreneur from the OPC community, vividly demonstrating the district’s robust sci-tech ecosystem capable of nurturing and accommodating young innovation teams.The themed event for Wenzhou to build an AI & OPC innovation hub kicked off in Longwan District on July 25.(Photo provided by the Publicity Department of Longwan District Party Committee, Wenzhou)The simultaneous settlement of the two projects is no coincidence; it marks a phased achievement of Longwan’s ongoing efforts to cultivate a sound AI industrial ecosystem. The district has hosted multiple AI-themed events recently, attracting sci-tech talents and enterprises from home and abroad, with over 20 sci-tech entities having settled here in succession. Additionally, the district has rolled out the comprehensive industrial policy package AI Haven 18 Articles tailored for the AI sector, covering the full lifecycle of enterprises to continuously optimize the business environment for the digital cultural and creative industry.Computing power underpins the development of the digital cultural and creative industry. At present, Longwan is home to more than 3,000 digital economy enterprises. Industrial statistics show that from January to May 2026, revenue from the district’s core artificial intelligence industry hit 1.69 billion yuan, surging 48.1% year-on-year. The coordinated advancement of computing resources, industrial platforms and favorable policies keeps unlocking the growth potential of the digital cultural and creative sector.Dedaration: Some texts and images in this article are sourced from enterprises and online platforms. lf copyright issues are involved please contact us to delete.

Summer Box Office Surpasses 6.1 Billion YuanNational Summer Culture & Tourism Consumption Season Issues Over 450 Million Yuan in SubsidiesInbound Foreign Visitors Reach 22.914 Million…In the summer of 2026, the seasonal economy is heating up,igniting consumer vitality across the entire stationery market!An Animated Film Sparks New Heat in Cultural & Creative Stationery ConsumptionThe summer movie season has always been an important window for cultural consumption, and this year, the fervour of the film market is extending upstream and downstream along the industry chain.On July 18, the domestic animated film The Eight Immortals! was released nationwide, with its advance screenings and pre‑sales box office exceeding 100 million yuan. It scored 9.7 on Maoyan’s early‑screening ratings and 8.3 on Douban. As of July 29, the total summer box office for 2026 had surpassed 6.1 billion yuan, exceeding the same period last year.(Image source: CCTV News)The Eight Immortals! adopts a clear strategy of "pre-release strategic planning" for licensed derivatives.Well before the film's official release, the fully licensed derivative cultural and creative products had already been rolled out across the market – covering four major categories: intangible cultural heritage (ICH), stationery, lifestyle goods, and trendy toys, with the R&D team planning over 200 SKUs. The project team adopted a cautious market‑testing strategy: the 200+ SKUs are primarily used for concept display and audience feedback collection, and based on real‑world responses, only a few dozen will be selected for full‑scale production. This model reflects the domestic film derivatives market's shift from "post-release derivative development" to "pre-release strategic planning".(Image: The Eight Immortals! Shu brocade cultural merchandise – Source: BAXIAN Cultural & Creative on Xiaohongshu)Meanwhile, The Eight Immortals! is deeply integrated with traditional intangible cultural heritage crafts. The R&D team moved beyond surface‑level pattern printing, embedding the characters' physical features and costume details deeply into product designs. Traditional crafts such as Shu brocade, Shu embroidery, intangible‑heritage tie‑dyeing, and woodblock New Year prints have been infused into this national‑style animation merchandise.Moreover, many cinemas in Chengdu, Sichuan have simultaneously created diverse scenes such as trendy toy derivatives and cultural‑creative markets. Theatres have introduced catering, baked desserts, coffee book bars, and other formats, creating "national‑trend movie cuisine," developing IP‑co‑branded merchandise, and extending the film's value chain. Some cinemas have also brought in XR immersive large‑scale spaces, allowing audiences to “step into” the movie scenes even after the show ends – bringing traditional culture into consumer scenarios in a more youthful way.From film IP to stationery products, cultural content is endowing traditional stationery with greater emotional value. What consumers are buying is not just a notebook or a set of stationery, but also an expression of identification with a work, a culture, and their personal interests.Integration of Culture, Sports, and Tourism Opens Up New Horizons for Stationery Consumption(Image source: Shaoxing Publicity)Beyond movies, study‑oriented tourism (educational travel) has continued to gain momentum since the start of summer. More and more families are incorporating cultural venues such as museums and art galleries into their travel plans.Museums across various regions have launched innovative measures. In Jiangsu Province, over 70 museums extended their opening hours during the summer, 19 introduced night‑tour brands, and 154 premium exhibitions and 362 study‑tour activities were rolled out in succession. Sales of cultural‑creative merchandise at some venues increased by 40%‑50% during the summer. Xuanwu District in Nanjing leveraged its museums as the core and consumption as the engine, fully launching graduation‑season cultural tourism consumption activities, with nearly 500 themed events organised across scenic spots, cultural venues, and commercial districts. Shaoxing City consolidated high‑quality cultural and tourism resources across the region, planning over 80 promotional events focused on study tours, museum experiences, night tours, performing arts, and more.(Image: A grand fish‑lantern parade performance at Shipu Ancient Town in Xiangshan.)At the same time, sports‑driven events are also bringing new growth space for cultural and creative consumption. As the whistle of the 2026 FIFA World Cup echoed across North American stadiums, global attention was fixed on the matches. Within the officially licensed merchandise system, a uniquely Chinese cultural narrative quietly unfolded: FIFA launched the “Intangible Heritage Meets the World Cup” special project for the Greater China region for the first time, bringing together multiple cross‑regional national‑level ICH crafts including Zhuang brocade, Ru kiln ceramics, Huzhou writing brushes, and Yangcheng Qiaoshi Fahua ceramics. Led by several ICH inheritors, these projects deeply integrated millennia‑old traditional craftsmanship with tournament elements to create officially co‑branded cultural products.(Image source: China Arts & Crafts Design and R&D Centre)From cultural venues and urban tourism to sporting events, the integration of culture, sports, and tourism is continuously expanding the boundaries of stationery consumption – transforming stationery from a mere study tool into a consumer product that carries cultural memories and emotional expression."China Travel" Opens New Opportunities for Stationery Going GlobalInbound consumption is becoming a major incremental segment of summer consumption in 2026.According to data from the National Immigration Administration, in the first half of 2026, inbound foreign visitors reached 22.914 million, a 20.4% year‑on‑year increase. Among them, visa‑free arrivals totalled 17.815 million, accounting for 77.7% of all inbound foreigners, up 30.6% year‑on‑year. Among the top 20 source countries and regions for inbound tourism this summer, European countries accounted for 30%, with orders growing by 275% year‑on‑year and ticket orders surging by more than 20 times."China Travel" continues to trend on global social media, and cultural‑experience consumption now accounts for over 50% of spending by inbound tourists. Foreign visitors are no longer satisfied with merely "checking in" – they are eager to immerse themselves in local life: stepping into workshops to make handicrafts alongside artisans, or browsing local markets and bargaining with vendors.(Image source: CCTV Finance)This inbound tourism boom is opening a new door for the stationery industry. From museum‑branded pencil cases and Chinese‑style journals, to ICH‑craft notebooks and city‑themed stationery sets, what inbound tourists take home is not just travel memories but also stationery products that carry Chinese culture – presenting unprecedented opportunities for cultural and creative stationery to go global.(Image source: Yicai)From animated‑film merchandise and the rising popularity of museum cultural products, to the "reverse cross‑border shopping" by inbound tourists – the three major consumption engines of the 2026 summer economy are opening brand‑new growth channels for the stationery industry.The functional attributes of traditional stationery are being redefined: a pen can be an "extra chapter" of a movie, a journal can be a "mobile exhibition hall" of a museum, and a stationery set can be an "emotional landmark" of a journey through China. As consumer demand shifts from "buying a product" to "experiencing culture and expressing emotions", the stationery industry is facing not just a simple product upgrade, but a transformative opportunity – moving from "manufacturing tools" to "creating content."Looking ahead, as consumer demand continues to evolve, we look forward to the stationery industry's ongoing exploration of design innovation, cultural integration, and scenario expansion, creating even more new consumption spaces on the foundation of its traditional strengths.Dedaration: Some texts and images in this article are sourced from enterprises and online platforms. lf copyright issues are involved please contact us to delete.

According to CNR, the Artificial Intelligence Cultural and Creative Industry Base was officially inaugurated at Jinke Park in Pudong New Area recently. Jointly developed by Pudong New Area and China Literature Group, the first phase of the base spans approximately 15,000 square metres and is fully occupied at present. It is equipped with multiple industrial facilities and professional cultural spaces. This initiative represents a major step for Shanghai to implement the national "AI Plus" action plan, as well as a milestone for Pudong to fuel cultural creativity with AI and build a national benchmark "AI + Cultural Creativity" industrial project.Accelerating the Full AIGC Industrial ChainOn the inauguration day, the base unveiled a series of phased achievements and innovative initiatives covering content platforms, creative tools, talent training and industrial collaboration, demonstrating a well-defined full-chain ecological layout.On the content side, premium video platform Qidian Theatre made its official debut. Leveraging China Literature’s massive IP library and mature creator ecosystem, the platform focuses on two core areas: adapting online literature IPs for film and television and incubating original IPs. It covers mainstream genres including urban fiction, xianxia, sci-fi, suspense, romance and infinite stream stories. For film studios and independent creators, Qidian Theatre opens access to adaptation cooperation for more than 100,000 IPs. It also launches a three-tier incentive mechanism consisting of guaranteed payment, permanent revenue sharing and periodic rankings, delivering sustainable income for digital creative practitioners.On the tool side, the upgraded DramaBuddy was released simultaneously. This tool builds an end-to-end premium production system spanning idea conception, content creation and project management. Its Infinite Canvas function breaks the conventional linear workflow, allowing creators to start work at any stage such as scriptwriting, storyboarding and character design. Three modules — Panoramic Director Console, Storyboard and Motion Capture Reference — work together to enable virtual studio previsualisation, multi-camera arrangement and controllable visual effects, greatly boosting creation efficiency. The Global Asset Extraction function for project management supports intelligent matching of multiple versions of characters, scenes and props, effectively cutting rework and communication costs. Combined, these functions offer a complete workflow from concept to final production for large-scale, high-quality episodic series.(Inauguration of the Pudong AI Cultural and Creative Industry Base (Photo courtesy of the interviewee, distributed by CNR)Two-Way Synergy Between Talent Cultivation and Industry DevelopmentTalent underpins industrial upgrading. The base launched the "Yueying" Training Programme on site, adopting a "7+7+7" training model. Seven core courses covering scriptwriting, storyboarding, character performance and digital human training help learners master seven key capabilities. The programme aims to cultivate seven types of interdisciplinary professionals for the industry, including AIGC scriptwriters, storyboard artists, character designers, artists, prompt engineers, editors, producers and project managers. Supported by professional film companies within China Literature’s ecosystem that deliver film-grade training standards, the programme strives to bridge the gap between universities, vocational training and industry demands.Meanwhile, official plaques were awarded to top author studios and celebrity studios. Renowned China Literature writers including Huxiao De Bi, Xue Hong, Gu Xi and Gu Zhengren attended as representatives, together with Huang Xiaoming, actor and Vice Chairman of the Shanghai Film Association. Their participation bolsters the base’s core creative capacity and strengthens its capability as a source of original IP and content. Right after the ceremony, the first training and exchange session kicked off. Participants held in-depth discussions on industry trends, talent benchmarks and career development, earning enthusiastic feedback on site.The base houses the cultural exhibition space One Hundred Years of Painting · Shanghai Ten Thousand Frames, alongside industrial facilities including an AI comic drama workflow system, the interactive AI creation environment "Black Box", and real-time motion capture equipment. The first batch of signed tenants comprises cultural and tech enterprises such as Yihua Kaitian, Haoyi Xing, Liangwu Games and NewGen IP.Hou Xiaonan, CEO and President of China Literature Group, noted in his speech that going forward, China Literature will cooperate with Pudong New Area to build a full-chain agglomeration for AI cultural and creative industries with three core priorities: cultivating premium works and establishing an industrial system for high-quality AI-driven cultural creations; integrating industry, academia and research to realise two-way progress in talent training and industrial growth; and pursuing global outreach — not only telling engaging Chinese stories, but also sharing industrial solutions worldwide."The base is exploring an innovative integrated development model of ‘IP + AI + Ecosystem’. Rooted in Pudong’s favourable industrial environment, we are confident to create a ‘Shanghai model’ for the AI cultural and creative sector."Moving ahead, the base will fully leverage Pudong’s strengths in policy, venue resources and industrial ecosystem. Combined with China Literature’s abundant IP assets, full-stack AIGC technologies and seasoned operational experience, it will keep exploring the integrated development paradigm of "IP + AI + Ecosystem". The initiative will support Shanghai’s development into a hub for digital cultural creativity and AI innovation, delivering a replicable "Shanghai model" for the nationwide "AI + Cultural Creativity" industry.Declaration: Some content or images in this article are provided by enterprises or sourced from the China National Radio. If any content involves copyright or other intellectual property issues, please contact us for removal.

he 139th Canton Fair dazzled global buyers with an impressive lineup of groundbreaking Chinese stationery: chip-equipped smart art frames, fully biodegradable writing instruments, voice-activated electric pencil sharpeners, and modular study desks tailored for diverse living spaces. Domestic manufacturers are redefining the stationery sector guided by four core values: meticulous craftsmanship, child-centred creativity, eco-conscious compassion and user-first thoughtful design, transforming ordinary stationery into culturally rich, innovative products that resonate with international audiences.Jiangsu Phoenix Art Materials drew heavy attention with its smart art frames embedded with tracking chips, enabling full authenticity verification for artworks and winning wide recognition among galleries and collectors. Company executives stated that sustained R&D and consistent product upgrades, paired with multi-channel global distribution, have kept its foreign trade exports steadily rising this year.Jiangsu Xingda Stationery’s KStick lineup blurs the line between stationery and toys, featuring glue building blocks, customizable 3D stickers and magnetic drawing boards. Catering to young consumers’ demand for mood-boosting leisure products, its fast-drying, washable glue and interactive painting kits blend creative learning with parent-child bonding, earning glowing reviews from overseas purchasers. Playful, kid-focused design has become its winning formula to capture youth audiences worldwide.M&G Stationery rolled out its Endangered Wetland Wildlife gel pen collection, decorated with vivid illustrations of rare birds that instantly caught overseas buyers’ eyes. The pen barrels are crafted from PLA biodegradable bioplastic, which fully decomposes under industrial composting conditions. This eco-conscious range was developed to raise global awareness of wildlife protection and biodiversity conservation. Backed by more than 1,200 patents and a portfolio of products awarded Germany’s iF Design Award, Red Dot and other top global industrial design honours, M&G secured new partnership opportunities with clients from Europe, Central Asia and South America during the fair.Ningbo Tianhong Stationery showcased ultra-quiet smart pencil sharpeners with interactive digital screens that display real-time operation status and automatic fault alerts. Its modular Bus-themed study set can be split and rearranged for bedrooms, living rooms and other spaces, complete with posture-correct saddle chairs, concealed storage compartments and AA-grade eye-protective lamps to build a dedicated all-in-one learning zone. The integrated study solution generated strong purchase interest among global trade visitors.By combining smart technology and deep consumer insight, Tianhong elevates stationery beyond basic functionality to deliver complete learning ecosystem solutions for children worldwide, fulfilling global demand for premium educational supplies with thoughtful, human-centred design.Declaration: Some content or images in this article are provided by enterprises or sourced from the internet. If any content involves copyright or other intellectual property issues, please contact us for removal.

Released on June 12, 2026, this article analyzes the booming office stationery sector boosted and Hanvon’s AI-powered M6 smart notebook. This underestimated trillion-yuan industry boasts full industrial chains and is transforming from cheap consumables to integrated office solution suppliers. Benefiting from the 15th Five-Year Plan, it enjoys policy support for green development, digital transformation and cross-border trade. Three major trends shape its development: deeper AI application creating smart office assistants, environmental practices becoming essential market thresholds, and IP and cultural creativity satisfying Generation Z’s pursuit of personalized products while facilitating stationery brands’ overseas expansion.

CCTV Finance visited Deli Group in Ningbo to feature its innovative smart manufacturing empowered by large AI models. Reporters inspected Deli’s pen production base and smart logistics park, recording the full-scenario application of AI in production and warehousing. With flexible production and intelligent logistics systems, Deli solves typical pain points of the stationery industry, building a benchmark for AI-driven real economy upgrading and high-quality intelligent manufacturing in China.

Driven by work stress, adult-oriented childish consumption including trendy toys, blind boxes and plush dolls booms into a trillion-yuan emotional economy, catering to young consumers’ needs for stress relief and emotional healing.

The fast-growing EDC fidget toy market in China caters to young consumers pursuing emotional comfort. These portable metal collectibles, especially high-end fidget spinners, witness surging sales despite steep prices, evolving from a niche hobby into a lucrative mainstream business.

This article examines the prevailing emotional consumption trend among Chinese young people. Driven by mounting life pressures, modern youngsters prioritize emotional comfort and spiritual fulfillment over pure material utility. The paper analyzes the core features of such consumption shifts based on Shandong’s cultural tourism cases, and illustrates how rising demand for emotional value reshapes consumer behaviors and the broader consumer market.

From smart picture frames to biodegradable pens, from "talking" sharpeners to scenario-based learning furniture, Chinese stationery companies are redefining industry boundaries through craftsmanship, playfulness, compassion, and attentiveness. At the 139th Canton Fair, a wave of innovative products showcased China's growing momentum in capturing global markets with scenario-based innovation.