Japan's Yahoo! News reported on the 15th, although Japan is facing a serious problem of childlessness, but the toy industry in this context shows unexpected vitality. According to the Japan Toy Association and other related organizations, since 2000, Japan's domestic toy market size has been stable between 700 billion and 800 billion yen. However, in recent years this market has ushered in significant growth, the market size of 890 billion yen in 2021, 2022 further climbed to 950 billion yen, and by 2023, it is a breakthrough to reach a new height of 1019.3 billion yen.This growth trend is in stark contrast to the continuing decline in the number of children in Japan. Data show that from 17.73 million people in 2004 to 14.17 million people in 2023, the number of children aged 0-14 in Japan is decreasing. However, the toy market has not shrunk as a result of this, but instead has bucked the trend, what is the secret of this?Toy Association of Japan Exhibition Committee member Daisuke Fujii gave his analysis. He believes that a significant portion of the adult's love for toys and purchase behavior is the key factor driving the growth of the market. In order to verify this point of view, Japan's Toy Magazine conducted a survey of 14,000 adults in 2023, and the results showed that 41% of the respondents said they bought toys for their own play. These “childlike adults” are now the focus of the toy industry's attention, and toymakers are keenly aware of this trend and have begun to develop new products for them.In recent years, card games and board games have seen a rapid growth in the variety and innovation of entertainment products for adults. These products not only fulfill the needs of adults in terms of leisure and entertainment, but also allow them to relive the happy times of their childhood.Daisuke Fujii also mentioned that the outbreak of the New Crown epidemic also boosted the growth of the toy market to a certain extent. Many people had to stay at home for a long time due to the restrictions imposed by the epidemic, which prompted them to start looking for ways to have fun at home. Toys, as a form of entertainment that brings fun and exercises the mind, have naturally become the first choice for many people.Japan's New Wave Weekly website also commented on this, saying that we are now entering an era where adults are also the main consumers of toys. This trend not only brings new development opportunities for the toy industry, but also shows us the diversity and creativity of adults in their pursuit of fun and relaxation.

“The design inspiration of this product comes from the story of the White Pagoda's site selection ......,” said Jia Kelei, a post-85 cultural and creative product planner and operator, standing in the cultural and creative space of Beijing's White Pagoda Temple, holding the White Pagoda Fragrance Diffuser with fragrant clay in his hand.Jade Pagoda Starry Refrigerator Stickers, Miaoshu Qinxuan Bookmarks, Hua Garland Wind Chimes, Yulan White Pagoda Key Chain...... dozens of square meters of cultural and creative space, a wide range of different styles of cultural and creative products, a steady stream of customers. “Several cultural and creative products are in short supply and often in off-sale status.” Jia Kelei said proudly.The White Pagoda of Miaoying Temple is one of the first batch of national key cultural relics protection units. 2021, after two years of restoration, the White Pagoda Temple reopened, and the management office of the White Pagoda Temple in Beijing approached 郏珂磊, hoping that he could help with the development of the White Pagoda Temple's cultural creations and the planning of cultural activities.Jia Kelei majored in advertising in college and was awarded in the National Student Advertising Ideas Competition. Since then, he has been working and living near the White Pagoda Temple, where he can see the beautiful scenery of “White Pagoda with red walls and gray tiles”, and his love for the White Pagoda has been growing day by day. Jia Kelei did not hesitate to agree to the invitation and invited two other partners to participate in the development, design and operation of the White Pagoda Temple's cultural creations.“Enriching traditional culture with modern creativity can attract more people to approach cultural relics and feel history.” Jia Kelei said that over the past few years, he and his partners have each led their teams to successively launch nearly 30 categories and more than 330 types of cultural and creative products, of which the light refrigerator stickers have a variety of materials such as imitation enamel, baked lacquer, resin, etc., and a variety of crafts such as glow-in-the-dark, gemstone inlays, embossing, etc., and have adopted techniques and technologies such as 3D printing, non-heritage handcrafts and have also launched digital products with the help of blockchain technology.The design inspiration of the cultural and creative products is either taken from the collection of cultural relics or originated from historical stories. Take a refrigerator sticker launched in 2024, which condenses the history of the White Pagoda Temple in the Yuan, Ming and Qing dynasties into a square inch, and integrates eight special blessing characters in Manchu, Tibetan and Mongolian, becoming a best-seller as soon as it is launched.In Jia Kelei's opinion, in addition to cultural and creative commodities, various special creative cultural activities are also a form of derivation of cultural and creative.Usually, cultural relic buildings are only open to the public at fixed times during the day. “Is it possible to organize some activities so that people can walk into the White Pagoda Temple during non-open hours and feel the diverse cultural charm?” After careful consideration, with the strong support of the Administration of the White Pagoda Temple, Jia Kelei and his team planned the “White Pagoda Night” series of activities, which centered on the history and culture of the White Pagoda Temple, combined with national culture, non-genetic inheritance, film art, popular music, opera and other themes, and successively launched the “For the White Pagoda” and “Beijing Color” programs. ”, “Beijing Color Wonderful Skills”, “Beijing Kunyun Talk Yuanqu” and other activities, widely popular, hard to get a ticket.The rich cultural activities have made the White Pagoda Temple from a niche attraction to a popular place to visit.2023 sales of cultural and creative products of the White Pagoda Temple amounted to nearly 3.5 million yuan. “By digging deep into the cultural connotation, we develop more cultural and creative products with both practical functions and aesthetic interests to meet the audience's multi-cultural needs.” Jia Kelei said.Source: People's Daily

December 1, primary and secondary school students often use rackets, skipping ropes and other sporting goods by the CCTV news ‘Weekly Quality Report’ column exposed plasticiser exceeds the limit, some samples of plasticiser content even exceeded the reference standard limit value of more than 200 times; the report also mentioned that a large number of experiments have shown that prolonged excessive exposure to plasticisers will interfere with the human body's endocrine disruption, affecting the youth's reproductive health and growth and development.Plasticisers are a class of commonly used plastic additives, the main role of which is to increase the softness, ductility and processability of plastic materials.The earliest report on plasticisers can be traced back to the plasticiser food safety incident in Taiwan in 2011, which brought plasticisers into the public eye and received widespread attention.China's market supervision departments at all levels have conducted spot checks on children's shoes, children's toys, baby products and other commodities, and ‘phthalate esters (a major category of plasticisers) are unqualified’ is particularly common. Market supervision departments in many places have also detected excessive phthalates in pen bags, erasers, compasses, correction tapes, balance bikes and other products; some online toys due to the lack of appropriate standards and effective supervision, the same plasticiser exceeds the standard; PVC cling film and other food packaging materials will also have plasticiser exceeds the risk.It is understood that China's regulatory requirements in the field of plasticisers are basically consistent with the developed countries, but the implementation of the production side of the landing has to be improved, especially the unlicensed operation of the small workshop is the abuse of plasticisers ‘disaster area’.Relevant experts suggest that do not buy the material is too soft products, do not recommend the purchase of colour is too bright and pattern is too rich products; as far as possible in the regular commodity channels to buy big brands of goods as well as contact with the relevant items in a timely manner after washing their hands, can effectively reduce the harm caused by plasticisers on the human body.Declaration: This article comes from the YingXiang website.If copyright issues are involved, please contact us to delete.

Do you know JELLYCAT? It's a toy brand that sells a lot of toys with no physical performances. Because of its ‘play house’ style performance is too abstract, in the social media fire, and even triggered a lot of domestic cultural and creative brands to follow suit, and behind the ‘emotional consumption’ of the huge potential has also attracted widespread attention.Plush toy brand JELLYCAT was founded in London in 1999, the initial positioning of the brand is a soothing toy for infants and children and sleep toys, and later found that the effect of this ‘soothing’ in the adult body also plays an important role. In recent years, the brand has rapidly gained popularity globally and has become a mental comfort for adults. The company's revenue and gross profit will further grow rapidly from 2021 onwards, with JELLYCAT's revenue reaching approximately RMB 1.329 billion and gross profit approximately RMB 800 million in 2022, both of which represent year-on-year growth of more than 70 per cent. JELLYCAT's popularity has nothing to do with its affordability and value for money, according to Taobao's flagship shop, where the lowest-priced toys sell for RMB 129 and the highest can cost up to RMB 7,999, with one of the toys costing as much as RMB 1,000. The price can be up to 7,999 yuan, one of the price tag of 399 yuan Barcelo bear in the flagship shop sales volume of more than 200,000 single.Many people know JELLYCAT brand from the major social platforms in China, in the jittery voice, small red book, douban and other platforms to share a variety of ‘baby’ experience. For example, the popular social platform popular video recorded a consumer in Shanghai JELLYCAT entity shop to buy a cake plush toy experience: the waiter throughout the cooking this ‘cake’, first took out a squeeze cream toy, according to the consumer's needs, squeezed the high layers of cream, and then while packing the side! Remind consumers: ‘Our cakes are made on the spot on the day, so if you go back to eat do not remember to put in the refrigerator fresh Oh ......’ Of course, the whole process is no real cream or cake, are no physical performance, but consumers are quite a bill, willing to wait in line for a few hours for this show. Willing to queue up for hours for this show.For JELLYCAT's target audience, this ‘play house’ style, immersive shopping process is not only a consumer behaviour, but also a soothing remedy. The dolls are brought to life and become friends who can listen to their hearts, and consumers are transported back to their carefree childhood, enjoying pure happiness and peace of mind. JELLYCAT's ‘play house’ has successfully struck a chord with consumers' deepest emotional needs. This novel consumer experience combines life scenes, toys and retail experience - shop staff simulate waiters to make and pack, allowing consumers to immerse themselves in the process of purchasing ‘food’, constantly refreshing the public's sense of freshness for the brand, and further deepening user bonding. It further deepens the user adhesion.The ‘goodness’ of plush toys is not only captured by consumers, but also by more businesses. After JELLYCAT, this year, Gansu Provincial Museum launched the hot and spicy hot pot creation fire, followed by the Shanxi Provincial Museum also launched the same type of meat sandwich creation, some time ago, Shanghai Auntie launched the Shanghai plush desserts around, and these to provide emotional value and not just sell plush business are ‘fire’.It is understood that the Gansu Provincial Museum during the National Day received a total of nearly 100,000 visitors, the launch of the ‘Horse Fei Yan’ ‘spicy hot’ series of cultural and creative peripheral sales of nearly 1.5 million yuan.Not coincidentally, Qingdao, a number of restaurants have launched jELLYCAT aubergine, carrot shape of the beverage package, in the small red book countless fans, and even some of the iron pot stew merchants also replaced the steamed buns with JELLYCAT doll shape of the pasta, and the consumer is also very much to buy this behaviour, have sunshine out of their own card these packages of photos.So it seems that giving emotional value to plush toys for sale has become a verifiable good business. For cultural and creative products and businesses, it is also not a clever way to convey local history and culture. However, how to avoid situations such as homogenisation and inappropriate expression is also an important factor in determining how far a product will go. It's just that very few products or IPs are able to maintain the same level of popularity they had at their peak. Whether it's JELLYCAT or cultural and creative brands and businesses, they need to grasp the real needs of consumers and constantly adjust their product strategies in order to maintain a long-lasting popularity.Source: Peninsula Metropolis Daily News

Recently, Consumer Reports tested seven IP co-branded erasers on the market for plasticisers and elimination rates, and found that there are safety hazards.The test showed that one of the erasers from China Stationery had a plasticiser content of 34.187%, which is 340 times more than the standard of 0.1%. Erasers with excessive plasticisers due to the addition of plasticisers to increase the softness and colour attractiveness, but long-term exposure may lead to endocrine disruption, affecting children's growth and development, prone to premature sexual maturity.In addition, Disney's two erasers, although the shape is lovely, but the rate of elimination of words is only 75%, barely meet the standard, less recommended for use, and Deli, Kokuyo 2 erasers comprehensive evaluation of excellence.Experts reminded that parents should choose to buy marked ‘environmentally friendly’ ‘plasticiser-free’ erasers, and avoid buying too cute or scented erasers to prevent harmful substances hazardous to children's health.

From the National Day to double eleven, from offline to online, the refrigerator stickers of major museums, has been hard to control the young people for more than a month.Some people for it every day at six o'clock in a long queue, some people for it specifically from the field thousands of miles to go, the second-hand price soared still in short supply ...... recently, the National Museum of China to Ming Xiaoduan Empress nine dragons and nine phoenix crowns as the inspiration for the design of the refrigerator stickers, ‘a crown is hard to find’. The already lively museum culture and creativity, and the major platforms on the hot list of hot searches.For young people nowadays, taking pictures, stamps, buy cultural creations have been included in the ‘city card three sets’, and even some people in order to buy cultural creations specifically to go to a city. A small refrigerator sticker, how can ‘hard control’ young people? Museum of cultural creativity, why can always pluck people's heartstrings?Museum refrigerator sticker ‘hard control’ young peopleIt is understood that the museum of the creative circle of the new ‘top stream’ National Museum of Phoenix Crown refrigerator stickers since the shelves, three months sold nearly 80,000, badges, bookmarks, keychains and other series of creative sales exceeded 10 million yuan.Once, the refrigerator stickers or the size of the scenic spots in the inconspicuous souvenirs. Now, with the younger generation of cultural consumption awareness, museums around the initiative to pursue innovation, a small refrigerator stickers track has become ‘crowded’: Beijing Museum of Ancient Architecture of the Tiangong Algae wells refrigerator stickers can be disassembled into five layers, the Temple of Heaven 24 seasons refrigerator stickers with the effect of falling snow ... ... ...There are netizens have studied the refrigerator stickers each other ‘stacked’ new ways to play, such as to the samsung heap bronze mask refrigerator stickers wearing a phoenix crown refrigerator stickers.In a social platform, refrigerator stickers related notes have been released more than 2.6 million. Netizens sunshine Wenbo refrigerator sticker complex and exquisite detail pictures, said its workmanship and design better restore the style and temperament of cultural relics. ‘The physical object is exquisite and has a classical beauty that will be hard-controlled just by looking at it!’Some netizens shared their own refrigerator sticker collection, just like a small ‘heritage museum’. ‘It's simply a visualisation of ‘visit here’!’ ‘Compact and portable, reasonably priced, very heartfelt travelling companion.’ Netizens give comments. Visitors to the National Museum of China, Beijing, 3 November 2024, who have purchased a refrigerator sticker of the phoenix crown, come to the exhibition hall to take a photo with the ‘original’. Image source: Visual ChinaMore young people are willing to go into museums to learn about local culture in an immersive way. At the same time, cultural creation also has the opportunity to go out of the museum and scenic spots, and become a part of life. Cultural and creative products that are both ‘heartfelt’ and ‘new’ have not only brought museums closer to their audiences, but also achieved double growth in social and economic benefits.According to a report released by Wisdom Research Consulting, the market size of China's cultural and creative products will reach USD 16.38 billion in 2023, a year-on-year growth of 13.09%.According to incomplete statistics, as of 2023, the Samsungdui Museum, the Palace Museum, the Shanghai Museum, the National Museum of China, the Suzhou Museum annual operating water flow is more than 100 million yuan, and some of the large museums of the development of cultural and creative industries is mature, cultural and creative revenue accounted for two thirds of the total revenue of the museum or even more.This year, the sales of cultural and creative products in museums have even shown explosive growth. In Shaanxi History Museum, for example, as of July, this year's sales outside the museum and online sales have significantly exceeded the previous year's annual total, and the total annual sales growth rate is expected to be 234%.Explosive cultural creation how to be bornThe reporter learnt that at present, the museum's cultural creation has formed a set of mature development mode. Museums through the cycle of independent research and development, cooperative research and development, sales, procurement, IP authorisation and other ways to develop the project, looking for suitable manufacturers or craftsmen to produce, and finally through the museum offline shop, online shops and other channels of sales.How does a museum select an element as its main cultural and creative product among many exhibits?Still to the hot sales of the National Museum of the phoenix crown refrigerator stickers, for example, seems to be a sudden ‘traffic’ surprise, but in fact is the National Museum of cultural and creative team countless days and nights of creative collision, the crystallisation of the inspiration of careful planning.In the series of refrigerator stickers before the launch of creative products, nine dragons and nine phoenix crowns in front of the display cabinet is always crowded. The audience would like to wait in the exhibition hall around the field half a week queuing, just to have a few seconds to see the details up close, and then take a picture with it the opportunity to take a picture. It is aware of the attention and love of cultural relics, the cultural and creative design team of the National Museum of China immediately started the development of the phoenix crown refrigerator stickers, and successively uploaded a variety of refrigerator sticker works.‘Cultural and creative product development needs to be combined with the museum's exhibition, which is actually a cultural carrier as an extended exhibition line of the second exhibition hall.’ Xue Jian, director of the Museum of Ancient Architecture in Beijing, said that the audience can not only treasure an experience of enjoying the collection in the museum, but also remember the cultural connotation of the collection and the story carried behind it when they see the cultural creation.‘When choosing a heritage material for cultural creation transformation, I will pay more attention to the cultural expression behind the heritage.’ Jiang Han, director of the Suzhou Museum's Department of Cultural Creation, said that it is about conveying the multiple values of the cultural relics themselves, such as aesthetics, history, scientific research or beautiful symbolism, in the form of cultural and creative products. ‘The creation of a pop-up can feed specific cultural relics or even the whole museum.’Yang Ao, a staff member of the Cultural and Creative Department of the Shaanxi History Museum, said that the main cultural and creative products should not only have deep cultural connotations and representativeness, and be able to reflect the core values of the museum, but should also be both economically beneficial, and choose IPs that meet the consumption habits of the audience and have a wide range of attraction and market base for development. The picture shows the Xiannongtan Cultural and Creative Space on 3 November 2024 Xinhua Yan Yuxin photoWhen it comes to understanding the consumption habits of young people, small and medium-sized cultural and creative companies, which are also young, seem to be more knowledgeable.According to Han Rui, a creative design blogger who focuses on regional characteristics, from the perspective of design and development, ‘product differentiation’ and ‘adherence to the regional theme’ are usually the necessary factors for explosive creativity.In Han Rui's opinion, a good cultural creation needs to be differentiated from the common forms on the market. For example, a creative form of interaction, light and shadow, organs, splicing and building, etc., may make consumers happy to take photos and share them on social media, thus forming a secondary dissemination. In addition, the product should also be strongly bound to the region where it occurs, cleverly integrating local characteristics.As a craftsman in Xinjiang, Na Dinghao designed the ‘Naan uncle’ series of cultural creativity will be the local traditional food naan given the image of ugly cute and nervous character state, a licensed product can be replaced with hand-held accessories, mobile eyebrow, etc., the appearance is very pleasing. He told reporters that ‘healing’ and ‘friendly’ are the most common feedback he gets from his fan base.‘We now have a new frequency of two times a week in the peak season, once a week in the off-season, which is still being chased by customers to urge more.’ Na Dinghao said that he wants to use the soft image of ‘Naan uncle’ to make more people willing to understand and approach the scenery, speciality products and humanities of Xinjiang. At present, the ‘Naan uncle’ series is one of the most popular cultural and creative products in the Xinjiang Uygur Autonomous Region Museum, and sometimes you need to queue up to buy them. On 4 October 2024, the Samsungdui Café flash shop ‘Pile Pile Pile Pile’ at the Shanghai Tourism Festival in the Centennial Zhangyuan Park was popular during the National Day holiday. Image source: Visual China‘Cold Thinking in the ‘Cultural Creation Fever’While young people have shown great enthusiasm for ‘advanced’ cultural and creative products, at the same time, their aesthetics and the way of mass communication are also changing.According to Jiang Mingwei, deputy director of the Collection and Collection Department of the China Arts and Crafts Museum and the China Intangible Cultural Heritage Museum, the young generation's preference for ‘Chinese’ aesthetics has provided a market impetus for the rise of cultural creations in museums.They are also more willing to share on social platforms, and ‘sun museum’ cards have gradually formed a fashion among youth groups, which also promotes the development of the museum creative market.Jiang Mingwei believes that the change in the way of mass communication has also given rise to ‘explosive’. In the past two years, with the rapid development of live broadcast, short video and related social platforms, may only be because of a ‘man’ sharing and forwarding, a ‘topic’ of the opening, and even ‘harmonic’! The rapid development of social media platforms may only be because of a ‘personality’ sharing and forwarding, the opening of a ‘topic’, or even a ‘harmonic sound’ can quickly spread fission into a hot search, giving rise to ‘explosive’ and ‘events’.As for the pop-ups often ‘can not be grabbed’ behind, more from people on the pursuit of cultural and creative products boutique.In fact, out of stock is not the museum's ‘marketing tools’. Beijing Ancient Architecture Museum curator Xue Jian said, Tiangong Algae well refrigerator stickers production process is relatively complex, in order to ensure its quality, each production is limited, so often out of stock.He revealed that the museum in the original 3 production lines on the basis of an increase of 2, is currently in the sampling trial production stage, in order to ensure the quality of the premise to increase production, but also will be weekly shipments changed to multi-day shipments, and the opening of the online booking platform, limited to 400 per day, each person is limited to 1, to alleviate the problem of queuing offline.The reporter also observed that, with the cultural and creative pop-up frequently, the market also has some practitioners because of the pursuit of commercial effects and towards the ‘heavy products, light culture’ circle, resulting in a number of product design homogenisation is serious, the lack of connotation of the depth of the excavation.In this regard, the Suzhou Museum of Cultural Creation Department Director Jiang Han said that cultural dissemination is to do the original intention of cultural creation, creative products and then fancy new, but also can not be separated from the function of the carrier of cultural heritage. From the product development point of view, only better digging culture, design inspiration can be sustainable. For example, the series of cultural creations of the ‘Four Families of Wu Men’ conveys the biographies of the literati in Jiangnan, and ‘Mr Wen Hengshan's hand-planted rattan seeds’ is a symbol of the cultural lineage of the ancient city of Suzhou.Speaking of the phenomenon of following the trend in the field of cultural creativity, Guo Wanchao, director of the Institute of Media and Public Opinion at the Beijing Academy of Social Sciences, said that the solution to this problem needs to go back to the roots. ‘On the one hand, strengthen the protection of intellectual property rights and weed out the sand in the development, so that excellent creative designs can stand out more smoothly. On the other hand, promote the improvement of the artistry of cultural and creative products, and enhance the level and ability of designers through multiple channels and means. In addition, it is also necessary to explore and make good use of all kinds of high-quality IP, improve the relevant industrial chain, and launch more cultural and creative derivatives.’ Guo Wanchao said.Declaration: This article comes from the Xinhua Financial Observatory.If copyright issues are involved, please contact us to delete.

Original title: Canton Fair observation: China's toy industry innovative products ‘play’ out of the new world‘How is the weather today’ “What are the fun places here” ...... The appearance of cute plush toys are implanted AI ‘heart’, with intelligent voice chat, make phone calls and other functions, support the recognition of Chinese, English, French and Japanese and other speech ..... ‘This intelligent plush toy is developed through the first half of the year, the exhibition at the Canton Fair, has been favoured by overseas buyers from France and other places, the procurement intention is obvious.’ Jiangsu Hongye Eternal Import and Export Co., Ltd. designer Cheng Hui introduction, in recent years, with the use of AI and other new technologies, China's toys are accelerating the transformation from ‘manufacturing’ to ‘intellectual’ direction, intelligent, personalised and innovative products more and more.On 3 November, overseas buyers consult plush toys supported by a large language model. By Cai Minjie, China News China is the world's largest toy producer and exporter, its industrial development clusters, industrial chain upstream and downstream integrity, product research and development and innovation ability and other advantages of the Chinese toy industry in the global market occupies an important position. Chinese toy enterprises accelerate the layout of going overseas. Going overseas has become one of the core strategies of Bubble Mart, TOPTOY, TOYCITY, Lamtoys and other trendy toy enterprises.The 136th China Import and Export Fair (hereinafter referred to as ‘Canton Fair’) is being held in Guangzhou. Among the many exhibiting industries, the toy industry with its unique charm and innovative strength ‘play’ out of the new world. According to the China Toys and Baby Products Association data show that since this year, with the international toy market demand continues to recover, China's toy exports also appeared to warm up. From a regional perspective, the U.S. toy market is still China's largest toy exports, developed countries in Europe is also an important market for Chinese toy exports. It is worth mentioning that Southeast Asia and other emerging markets are growing faster, to achieve faster growth rate of countries including Singapore, Cambodia, Thailand.At this year's Canton Fair, Taizhou Yuanda Investment Group Co., Ltd. launched innovative products such as football coffee table and billiard table, which combine daily furniture with game toys to achieve both life and entertainment. These products just debut, it quickly attracted the attention of many buyers, intentional turnover of more than 500,000 U.S. dollars, ‘There are already more than 200 buyers to negotiate with the company, we are very optimistic about the market prospects of this product.’ The company's sales person in charge said.On 3 November, toy products at the Canton Fair received attention from overseas buyers. China News reporter Cai Minjie photoIn addition to cross-border fusion products, the sci-fi orbital ball, book stand, DIY art house and other creative fashion products brought by Suzhou Industrial Park Ruoshuo Technology Co. have also become the highlights of this year's Canton Fair. ‘Our company's expandable and splicable parallel world orbit ball toys and book stand with exotic flavour of the secret world between books on display this time have been widely praised.’ The sales person in charge of the company said, ‘In just two days the company has received more than 100 buyers, many European and American buyers decided to place orders on the spot.’Ltd. booth, Halloween pumpkins, Valentine's Day chicken heart dog bears and more than 2,000 toy products a wide range of toys, these toys have a common feature: are in recent years the company for customers to personalise the product. ‘Compared with the traditional production and sales model, the company customises the design and production of toy products in accordance with customer demand, which has opened up a broad international market for us.’ Since the launch, the company has received more than 200 buyers and intended orders of more than US$1.7 million, according to the person in charge of the Pandi booth.The relevant person in charge of the China Toys and Baby Products Association said that in the face of the complex and changing international economic environment and trade protectionism, geopolitical risks and other uncertainties, Chinese toy enterprises not only need to strengthen the ability to innovate independently and drive product upgrades with technological innovation, but also need to work hard on brand building to create a number of toys with international influence brand, to realise the transition from the ‘world toy factory’ to the ‘world toy factory’, which is the first time for China's toy industry. World toy factory’ to “world toy brand” of the magnificent turn. (End)Source: China News

On 26th October, 2024 ‘Great Country Brand’ Annual National Brand Ceremony - 75 Years 75 Brands - National Brand Ceremony was re-hosted in Beijing - Water Cube. True Colour Stationery was awarded the CCTV ‘Great Country Brand’ ‘75 years 75 brands’ National Brand Ceremony annual brand mark of honour.Huang Xiaoxi, Chairman of True Colours Stationery, attended the ceremony as an outstanding entrepreneur in the industry, and gathered with elites from all walks of life in China, representatives of outstanding entrepreneurs and leaders in the field of branding to witness the power of the Chinese brand, which is equivalent to constructing a strong future for the Chinese brand.The theme of the Ceremony is ‘Goodness is like water, meeting in the future’, which coincides with the 75th anniversary of the founding of the People's Republic of China. In order to pay tribute to the great era, the Ceremony, through the four panels of ‘Great Power Masters, Great Power Responsibility, Great Power Strength and Great Power Perspective’, joins hands with the Chinese brands to promote their confidence and strength during the process of globalisation. Through the four segments of ‘Great Power Master Mind, Great Power Responsibility, Great Power Strength and Great Power Vision’, it joins hands with Chinese brands in the process of globalisation to show their confidence and strength, and also guides the development mission and responsibility of Chinese brands in the context of the new era, showing more of their firm determination and vision to lead the future, and inspiring more enterprises to actively invest in brand building.Brand is the soul of an enterprise. True Colours stationery since its inception, after 34 years of development and precipitation, has become a set of research and development, production, marketing layout, China's large-scale, comprehensive strength of one of the strongest large-scale professional stationery enterprises.Brand building, through continuous improvement of product quality and service level, set up a good brand image, won the trust and love of consumers; technology research and development, Zencai stationery has been in the forefront of the industry, as early as 1996, Zencai stationery has been in the forefront of the industry. It has mastered the best matching technology of nibs, ink and process, solved the key problems of neutral pen R&D, and promoted the development of China's neutral pen industry. As for the product system, it covers thousands of varieties in 4 categories, namely, writing instruments, solutions for art drawing materials, student supplies and office supplies, which are able to satisfy the dietary needs of different consumers.In the future, true colour stationery will not forget the original intention, continue to adhere to the brand strategy of quality as the foundation, innovation as the wings, culture as the soul, strengthen the communication and dissemination of brand culture, and actively practice social responsibility. On the national brand platform of ‘Great Country Brand’, Chinese stationery will shine more brightly in the world.Source: Xinhua Newspaper Network

A refrigerator sticker quietly on the shelves for two hours, sold 1,700; on the market for three months, sold nearly 80,000, bring fire with the same series of cultural and creative sales total exceeded 10 million yuan, this amount does not represent the market demand, but is limited by the capacity of sales. National Museum of Ming Xiaoduan Empress phoenix crown as the inspiration for the design of the original phoenix crown refrigerator stickers, the museum in the past 20 years deserved to be the top seller, was jokingly referred to as one of the most wanted to have the Beijing cultural and creative products.How to use a ‘small cultural creation’ pry ‘big economy’, and even drive the enthusiasm of the exhibition? 112-year-old National Museum of China has given the answer!How did the fire into this‘And Feng Guan refrigerator stickers,’ “What time in the morning to buy” ...... National Museum of the first floor of the cultural and creative shop, National Museum of the deputy director of the Department of Business Development Liao Fei hanging a work permit to stand still, will be non-stop questions! The first half is to inquire about the Feng Guan refrigerator stickers.He said bluntly: ‘This cultural creation is really on fire! And a listing is a hit - two hours before the closing of the museum on 19 July on the counter, without any publicity under the premise, a breath of time to sell 1,700.’This ‘heavenly’, unorganised fire, so that the National Museum of Cultural Creations design team a little bit of a puzzle - how the fire into this? After all, this is a programme that almost lost the election. The reason is that as a refrigerator sticker, it is like a ‘giant’, bigger than most adults' palm-sized refrigerator stickers by a full circle. Liao Fei laughed: ‘Initially, I just want to try, prefabricated a small batch of goods, I did not expect a fire.’‘Fire’ up, sort of unintentional, but the development of Feng Guan refrigerator stickers is definitely “premeditated”. Last summer, the creative team found that many viewers in social media and filial piety end of the queen's phoenix crown photo. The designers had a flash of insight - this cultural relic has a ‘red’ body, and then started research and development.From the ‘circle of friends’ to find the right flow, sounds unbelievable, but is the daily life of the cultural and creative team. Liao Fei said: ‘counting me, the team a total of seven people. We have time to string exhibition halls, see the exhibition, pay attention to the hot topics of social media, because the development of cultural and creative can not be made behind closed doors, the source must be the first line of exhibits, and the audience to produce empathy.’Do not pursue ‘false fire’‘Heavy work, face’ “straight to the heart of the Chinese aesthetic”, the audience to Feng Guan refrigerator sticker labels. And these are also one of the reasons why the refrigerator stickers still need to be limited.‘The eyes of the masses are discerning, and good cultural creations naturally have an audience. This pursuit and expectation of beauty cannot be let down. To exaggerate, we have always pursued extreme quality.’ Liao Fei initially listed on the wooden phoenix crown refrigerator sticker design process, for example, 3 layers of wooden material superimposed on the production of the ‘phoenix crown’, can emit a similar metallic luster, flat printed beads and even have a naked eye 3D sense. ‘Crown inlaid ‘ruby’ needs to be hand-pasted, crooked a little will be returned to the factory. In order to add a sense of movement, the cap fins were changed to be movable.’During the interview, he mentioned the most is, ‘refrigerator sticker process is complicated, must ensure absolute quality under the premise of considering the enhancement of production capacity, can not blindly pursue the “false fire”.’ At present, the daily production capacity of refrigerator stickers has reached about 3,000 pieces, but also speeding up.The design team also took the initiative to ‘rub’ a wave of phoenix crown heat. Notebook, cosmetic mirror, badges, plush toys, keychains, horse skirt, coffee and other more than 10 phoenix crown series of cultural and creative products have been listed. Up to now, the phoenix crown series of cultural and creative heat is still rising, three or four have reached a phenomenon, sales are more than or approaching 1 million yuan. Liao Fei said: ‘This kind of spurt of cultural enthusiasm for us, is an incentive but also a spur, from another angle also shows that the fine cultural and creative market is still promising.’The new mode of combining exhibition and creationGood cultural and creative products are derived from the exhibits, and then the products return to the exhibits, the new mode of ‘exhibition and creation combination’ is emerging. In the Ancient China exhibition hall, the phoenix crown is the only exhibit that needs to queue up for appreciation. On social media, the most fashionable way of carding has become holding up the purchased phoenix crown refrigerator stickers and phoenix crown photo. ‘I swiped the phoenix crown fridge sticker before travelling to Beijing and was lucky to buy it! Just want to come to the exhibition hall to see the real thing.’ Zhejiang tourist Ms Li said.‘There are still a lot of research and development programmes being promoted.’ Liao Fei sold a secret, ‘all products should adhere to the heavy industry, Chinese aesthetics, close to the daily life.’Can the phoenix crown effect be replicated? Liao Fei said, ‘We are not sure. But we can be sure that Feng Guan Wenchuang has promoted consumption and driven employment, and the number of employees in the foundry has grown by about 50 per cent. We expect more similar effects can be presented.’Brief introduction of cultural relicsMing Xiaoduan Empress Nine Dragons and Nine Phoenixes CrownThe front part is decorated with nine golden dragons with bead drops in their mouths, eight dotted gold phoenixes underneath, and a golden phoenix at the back as well, totalling nine dragons and nine phoenixes. It is listed by the State Administration of Cultural Heritage in China's ‘Catalogue of the First Batch of Cultural Relics Prohibited to be Exhibited Abroad (in the Country)’.Source: Qianlong.com

It's that time of year again, and stationery merchants have launched a series of creative and value-added high-quality stationery products. From colourful highlighters and markers to eco-friendly and durable document organisers and fun 2025 calendars, each piece of stationery has been carefully designed to meet the different needs of children, students and working professionals.With Double 11 approaching, we have collected new stationery products and boutiques recently launched by various exhibitors. Imagine that you can have those creative and beautifully designed stationeries in this national carnival shopping festival, isn't it super looking forward to it?Lepusheng Pen Beige Correction TapeUnique beige coloured core perfectly blends with beige paper, making the correction ‘invisible’ and the workbook as clean as if it had never been written, meeting the higher requirements of the correction of the treasure.Like a pen, comfortable grip, with 6mPET ultra-film tape core, correction like writing smooth; small and exquisite does not take up space, easy to stuff into the pocket / pen bag; one-piece anti-lost retractable mouth cover, no longer afraid of ‘with mouth’ play hide and seek; a pinch, a pull and a push, three steps to fix the core change, easy to renew the no worries.Product SourceBrand：LepushengCompany：Guangdong Lepusheng Stationery Co.Booth：H1-315Main Product ：Desktop’WhiteSnow POMAC Jumbo Drawing MarkerSmall body, large capacity, a stroke in the hand, unlimited creativity, filling 4.5g large ink capacity for creative renewal.Marker is made of special nano pigment ink, accidentally painted on the hands, face, dip in water can be easily wiped off. The ink material is in line with the ‘GB21027-2020 General Requirements for the Safety of Student Products’, so children can use it with confidence.The design of direct liquid ink control system, the ink is even and smooth, reducing the trouble of ink breakage and lightening the colour of the line; the ink has high coverage, no smudging, no translucency, and the effect of overlapping colours is outstanding; the soft nib can be used to draw 360° accurately, and it is possible to draw on glass, ceramics, fabric, stone, wood and leaves, and all kinds of small DIY things are easy to hold!Product SourceBrand: White Snow StationeryCompany: Qingdao Changlong Stationery Co.Booth No.: H1-411Main Products: Neutral pens, ballpoint pens, markers/markers, highlighters, whiteboard markersYooYee Solid WatercolourArtist-grade iron box watercolour, 24-colour classic colour palette, colour block dissolves when it meets water, good mixing, transition, rendering effect; colour block is highly concentrated, more durable; Italy imported colour powder, bright colours, pure colours, not easy to be grey, accurate colours, high quality colour powder; the bottom of the pull ring, easy to hold.Product SourceBrand: XiupuCompany：Cixi Suprior Stationery Manufacturing Co.Booth No.: H1-421Main Products: Painting & Drawing Pens, Art Pigments, Drawing ToolsStay tuned for more as the excitement continues.....