M&G is mainly engaged in the design, research, manufacture and sales of writing instruments, student stationery, office stationery and other products. It currently has three major business layouts: traditional business, office direct sales and retail stores. With the development of the times, M&G launched the M&G Store. M&G's 2019 financial report shows that the total number of retail stores has reached 261 and has been stationed in 55 cities across China. How can they occupy the market so quickly?

The industry believes that the good operation of the M&G store is inseparable from the foundations of cultural and creative and their insights to consumer. For example, the current "blind box economy" is very popular. The blind box have a higher frequency than other cultural and creative products to attract consumers attention and the M&G store made good use of it. There are also journal products. Based on the brand's advantages and focus on product design, M&G promote high-value and conceptual journal products with good design continuously which have won consumers' emotional recognition.

Keeping pace with the times, starting from consumer's demand, continuous innovation and independent research and development. M&G has been making continuous progress for 30 years, and its inherent "successful thinking" is also worthy of the stationery industry to think.


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