On July 5, Bubble Mart LABUBU IP theme store was officially opened in Bangkok's MEGA BANGNA mall. Chang Yumeng, Minister Counselor of the Chinese Embassy in the Kingdom of Thailand, Wang Ning, CEO of Bubble Mart International Group, and Wen Deyi, President of Bubble Mart's international business, along with many Thai fans at the scene, witnessed the grand opening of LABUBU's first IP theme store.　

LABUBU Opening Show

The unique trendy commercial space, trendy limited merchandise plus LABUBU's ultra-high popularity in Thailand made the LABUBU theme store create another popularity peak for the opening of overseas stores. The performances and interactions of Bubble Mart's star friend LABUBU even ignited the atmosphere at the opening site, and on the first day of opening, the turnover of the LABUBU theme store exceeded RMB 10 million, creating a new record of single-day sales for overseas stores.

The first Labubu-themed store with customized staff T-shirts

MEGA BANGNA is the largest shopping mall in Southeast Asia, located in the northeast of Thailand's capital city of Bangkok, just 20 minutes from Suvarnabhumi International Airport, and is ideally situated to offer a wide range of well-known brands and cuisines from around the world. The 58,000 square meter shopping center is about the size of a local town, and the design uses the concept of a “valley” to create a surreal natural “forest” environment. The concept of transforming the natural environment into a unique shopping experience has led to a revitalization of natural urban living and has become a trend-setter for commercial spaces in Thailand.

LABUBU itself is set to be an elf living in the forest, and the presence of the LABUBU themed store in MEGA BANGNA is a “match made in heaven”; the LABUBU themed store is filled with LABUBU elements in both the store design and merchandise display, as well as the T-shirts worn by the store staff, so that you can feel like you are surrounded by the mischievous and cute LABUBU elements. When you are in the store, you will be surrounded by the naughty and cute Labubus. On the opening day, Bubble Mart also launched the LABUBU artist's baby, a large bright gold design full of Thai style, and a large number of limited edition products including Lava, LABUBU, KingMon, and so on.

There were also a large number of limited edition items including Lava, LABUBU and KingMon, which sold out quickly upon launch. During the opening period, the mall was also filled with LABUBU's IP images, attracting a large number of Thai fans to stop and take photos.　　

Minister Counselor Chang Yumeng of the Chinese Embassy in the Kingdom of Thailand (second from right) and Bubble Mate

The opening of the LABUBU theme store is also an important milestone in the globalization of Bubble Mart's IP operations. Consumers were enthusiastic to play cards and interact with each other at the exclusive LABUBU punch card point, which is also the first punch card point with selling function under Bubble Mart, and it is full of fun. It is understood that the opening of the theme store will bring a lot of surprise activities for consumers. In addition to the appearance of LABUBU's “real”, on July 12, Long Jiasheng will also come to Bangkok to hold a special book signing in the atrium of the mall.

Relying on Bubble Mart's globalized artist operation system, more and more IPs are releasing strong global influence. In addition to Singapore, Malaysia, Thailand and Vietnam, Bubble Mart will expand its strategic map to Indonesia and the Philippines in the future to better lay out the potential market in Southeast Asia. Under the diversified and tolerant cultural atmosphere of Southeast Asia, Bubble Mart will also explore more ways to integrate local specialties with trendy games to bring more surprises to Southeast Asian consumers.

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